Citrus Fortress

A few days ago, it was rumored that Twitter would begin charging brands for commercial use. This was soon denied, and rightly so — it makes no sense, as it’s just impossible to adequately delineate. There’s been talk of charging for “brand verification” as well, to ensure, say, that the person who claims to be [...]

The always enlightening Mike Speiser on why it pays to target your messaging at the most dedicated 20% of your customers/audience, rather than trying to speak broadly to everyone. An excerpt:
Another big learning was that, for most companies, the average cost of moving a customer from the second most loyal to the most loyal category [...]