The always enlightening Mike Speiser on why it pays to target your messaging at the most dedicated 20% of your customers/audience, rather than trying to speak broadly to everyone. An excerpt:
Another big learning was that, for most companies, the average cost of moving a customer from the second most loyal to the most loyal category [...]
Ugh. So I’ve known for years that there’s another Tony Zito out there, a semi-savory real estate agent from Baton Rouge — he even beat me to the domain name. But this takes the cake — this Tony Zito, CEO of Mediaforge, is in my own industry, and is clearly being interviewed far more [...]
I would say “again” but I think it would be a bit disingenuous. I’ve been having a lot of thoughts lately, some of which would require at least 150 or 160 characters to fully explore, so I figured it was as good a time as any. I’m considering a switch away from blogger.com, though…we’ll see.