citrus fortress

the semi-professional ramblings of mr. tony zito, concerning matters of product design, communities, &C.

The smart (or jaded) money on the internet sees video (remember, video has been the next big thing for the past five or six years now) as curiously retro. The internet overcomes the inefficiency of its vast blather because you can skim it and skip it – we are all negligent readers now – but video is clumsy because you actually have to watch it. While a quick glance at a first sentence can identify the worth of a commenter, with video, you’re stuck.

—Totally agree. The web service/app/browser plug-in that’s able to provide an instantly scan-able digest/synopsis of a video is going to be very popular someday. 

(Source: Guardian)

Dear Internet

Cute. But you’ll notice none of those jobs are in UX/Product. 

But why would a writer as accomplished as Lehrer become this much of a copy/paste addict? Because he has ceased to be a writer. With the success of his recent books How We Decide and Imagine: How Creativity Works, Lehrer has moved into the idea business. This is the world of TED talks and corporate lectures, a realm in which your thoughts are your product. For the idea man, the written word is just one of many mediums for conveying your message and building your brand.

By this point in my life, I’d also had enough experience with government, corporations, and academic bureaucracies to understand what happens to organizations as they get larger. The middle-managers and empire-builders start to take root. Each problem results in a new guideline or process meant to prevent the problem from ever occurring again. Metrics are added, because managers can’t manage what they can’t measure. Individual incentives shift so far from the stated corporate goal that they actively work against it. Intrinsic motivation wanes. The ability to do truly great work all but disappears.

John Siracusa


(via merlin)


Foursquare is your new European friend.


Foursquare is your new European friend.